Empower your business

Partnering with you as a fractional CMO to focus, uncover and grow your business

Does this sound familiar?
  • You’re ready to grow, but your marketing lacks focus or traction.
  • You’re not standing out, your message isn’t cutting through the noise.
  • Your team needs direction to align effort with business results.
  • Your brand presence isn’t matching your ambition.
  • You’re spending but not seeing return from your marketing investment.
  • You’re entering new markets or scaling and need clarity, structure, and speed.

What I bring
I sharpen positioning, accelerate growth, and align marketing with commercial goals. 

I’ve driven brand growth and transformation across B2B and B2C in industries including digital health, data solutions, cybersecurity, consumer tech and specialty chemicals.

Having lived and worked across Europe and Asia, and now based in Zurich, I combine strategic clarity with a hands-on, pragmatic approach that delivers measurable results. 

Why work with me

Strategic leadership

Connecting marketing to business outcomes, based on 18+ years' experience across multiple industries

Results driven

Aligning marketing's contribution to bottom-line

Global perspective

Gained across 5 countries, whilst constantly staying tuned in to the local cultural nuance

Hands-on execution

Whether as solo-contributor, in a team environment, and whilst navigating the latest AI-tools

Empathetic communicator

Strong focus on building relationships, and working together in finding solutions to overcome obstacles

What do others say?

 Liz brings rare clarity and commercial focus. She bridges strategy and execution, quickly identifies what really moves the needle, and leads teams to deliver results. 

Dr Anne Berends
CEO of SunLED, a TIME 2025 Innovation company
https://sunled.health/

 Liz consistently demonstrated strategic insight, professionalism, strong autonomy and reliability. She is solution-oriented, deeply committed to quality, creative, and analytical. She not only delivers results, she is trustworthy, proactive, and has a positive working style. 

Mathieu Stremsdoerfer
CEO, Co-Founder of Healactively
https://healactively.com/

 Liz is very skilled in distilling highly technical challenges, and proposing very practical, pragmatic approaches to enhance our commercial focus within one quarter. I appreciated her ability to zoom out to the business-level, and equally comfortably zooming in to very specific details where they were relevant. 

Asit (Sunny) Mehra, CEO and Co-Founder
https://quantumzero.io/

Contact

  • Zürich, Switzerland
  • Available for remote work